Bedford Group, Atlanta, was the consultant.
The broadband communications company decided against the incumbent Havas Advertising's Arnold Worldwide Partners, St. Louis, as well as Omnicom Group's TBWA/Chiat/Day, New York, and Richards Group, Dallas.
The account had been handled by Simmons Durham for seven years. Arnold acquired the account in February and broke a multimillion-dollar spot campaign this month with actor Dan Akroyd.
Last year, the company spent $3.7 million on measured media, according to Taylor Nelson Sofres's CMR.