CHICKEN CHAIN TO NARROW REVIEW
El Pollo Loco Work Worth $7 Million
The Irvine, Calif.-based marketer said Suissa Miller stepped in for sibling Bozell, Los Angeles, after Suissa Miller's contract with McDonald's Corp.'s Boston Market ended.
Joining Suissa Miller for late January strategic presentations will be incumbent Hispanic shop Cruz/Kravetz: Ideas, Grey Global Group's Grey Worldwide, and Krueger, all Los Angeles; WPP Group's Y&R Cos., Irvine, Calif.; and Bulldog Drummond, San Diego.
Four finalists will then participate in a creative shootout for a Feb. 28 decision.
Effective marketing Strategies, Phoenix, is handling the pitch.