Chase and McGarryBowen Part Ways

Agency Began Working With Company More Than 10 Years Ago

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McGarryBowen and JPMorgan Chase have parted ways.

Though the agency had worked on a number of pieces of the business for JPMorgan Chase and its subsidiaries Chase and JPMorgan, those assignments gradually went to other agencies or in-house, leaving the shop with corporate work, including the "Master" anthem spot above. McGarryBowen is now saying goodbye to that final piece of work after it finishes up an assignment, according to people familiar with the matter.

And while the loss is a blow for the agency, the departure at least frees it up for a potentially larger piece of business than Chase's corporate work.

McGarryBowen could not be immediately reached for comment.

Droga5 has been picking up work from Chase. The agency confirmed that it picked up work for consumer retail, auto mortgage and small business this summer.

It wasn't immediately clear what agency would pick up the corporate work for Chase, but it's believed that it won't be Droga5. Publicis Groupe's Saatchi & Saatchi now handles th company's Freedom card.

McGarryBowen originally began working with the company more than 10 years ago.

Chase couldn't immediately be reached for comment.

The company spent about $300.1 million on U.S. measured media in 2014 for the Chase brand, according to Kantar Media, down 20.5% from $378 million in 2013.

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