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CHEMICAL GROUP SEEKS AGENCY FOR $50 MILLION CAMPAIGN

American Chemistry Council Plans Integrated Campaign

Published on .

NEW YORK (AdAge.com) -- The American Chemistry Council has sent requests for information to 11 ad agencies as it begins a search for an agency to develop what was described as a $50 million campaign that would include broadcast, print, direct, interactive and public relations.

Bob Wolf Partners-TPG, Los Angeles, is handling the search.

In 2001, the council spent just over $500,000 in measured media, according to Taylor Nelson Sofres' CMR.

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