NEW YORK (AdAge.com) -- The American Chemistry Council has sent requests for information to 11 ad agencies as it begins a search for an agency to develop what was described as a $50 million campaign that would include broadcast, print, direct, interactive and public relations.
Bob Wolf Partners-TPG, Los Angeles, is handling the search.
In 2001, the council spent just over $500,000 in measured media, according to Taylor Nelson Sofres' CMR.
