Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


American Chemistry Council Plans Integrated Campaign

Published on .

NEW YORK (AdAge.com) -- The American Chemistry Council has sent requests for information to 11 ad agencies as it begins a search for an agency to develop what was described as a $50 million campaign that would include broadcast, print, direct, interactive and public relations.

Bob Wolf Partners-TPG, Los Angeles, is handling the search.

In 2001, the council spent just over $500,000 in measured media, according to Taylor Nelson Sofres' CMR.

Most Popular