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CHEVRON IN FINAL TALKS IN $100 MILLION REVIEW

Roster Shops Competing for Consolidated Media, Creative Account

Published on .

NEW YORK (AdAge.com) -- ChevronTexaco Corp. said it is in final negotiations with agencies competing to handle a consolidated global creative and media account estimated at $100 million.

Competing are Chevron roster shops WPP Group's Y&R Advertising, San Francisco; Omnicom Group's BBDO Worldwide, Houston; and multiple offices of Interpublic Groups of Cos.' McCann-Erickson Worldwide and Cordiant Communications Group's Bates Worldwide.

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