CHEVRONTEXACO'S HAVOLINE GOES TO Y&R

Agency Has Long Relationship With Chevron

By Published on .

SAN FRANCISCO (AdAge.com) -- ChevronTexaco Corp., San Ramon, Calif., awarded its $20 million Havoline motor oil account to WPP Group's Y&R Advertising, San Francisco, from Omnicom Group's BBDO Worldwide, Houston.

ChevronTexaco was

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created last October through the merger of Chevron Corp. and Texaco.

Y&R San Francisco has handled Chevron's estimated $35 million retail gas and lubricants business since 1987.

Following the merger, ChevronTexaco last year sent out a request for information from its advertising agencies. No decisions have been announced regarding merged company's account.

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