CHICKEN CHAIN SEEKS AGENCY FOR $7 MILLION ACCOUNT

El Pollo Loco Splits With Dailey & Associates

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CHICAGO (AdAge.com) -- El Pollo Loco said it put its $7 million general market advertising account into review after splitting with its agency, Interpublic Group of Cos.' Dailey & Associates, Los Angeles.

New marketing chief
Last month, Karen Eadon

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joined the independent fast-food chicken chain as vice president and chief marketing officer from McDonald's Corp., where she was vice president of U.S. marketing in charge of menu innovation.

Effective Marketing Strategies, Phoenix, will handle the pitch, concentrating on agencies with offices in Southern California. Credentials are due Dec. 11. El Pollo Loco is headquartered in Irvine, Calif.

Cruz/Kravetz: Ideas, Los Angeles, will continue as the chain's Hispanic agency.

Tom Lehr, executive vice president and group management supervisor at Dailey on El Pollo Loco, said the agency resigned the account.