New marketing chief
Last month, Karen Eadon
Effective Marketing Strategies, Phoenix, will handle the pitch, concentrating on agencies with offices in Southern California. Credentials are due Dec. 11. El Pollo Loco is headquartered in Irvine, Calif.
Cruz/Kravetz: Ideas, Los Angeles, will continue as the chain's Hispanic agency.
Tom Lehr, executive vice president and group management supervisor at Dailey on El Pollo Loco, said the agency resigned the account.