Chip Maker Nvidia Taps Cutwater for Creative

$30M-$40M Campaign Marks Major Spending Boost as Marketer Makes Push Against Intel

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NEW YORK ( -- As it gears up for its first consumer push, graphic-chip maker Nvidia has chosen Omnicom Group'sCutwater to handle a $30 million to $40 million campaign, executives close to the matter said.

The review, which began earlier this year, comes as the marketer -- whose high-end, 3-D graphic chips are taking the computer world by storm -- is stepping up marketing efforts to boost awareness against rivals such as Intel.

Santa Clara, Calif.-based Nvidia, launched in 1993, has almost 5,000 employees and offices throughout Asia, Europe and the Americas. The forthcoming ad campaign signals a boost in ad spending for the company, which spent less than $500,000 in measured media in 2007, according to TNS Media Intelligence.

Cutwater won the business after a shootout against Omnicom sibling BBDO and TBWA/Chiat/Day, as well as WPP Group's Ogilvy & Mather, Los Angeles, executives said. Select Resources International was the consultant leading the review.

Cutwater, a spinoff of TBWA/Chiat/Day's former San Francisco office, opened a little over a year ago and was ranked among the top 200 U.S. ad agencies (No. 198) in 2007 by revenue, according to Advertising Age's just-released Agency Report.

Agency representatives either declined to comment or could not be reached, while Select Resources and a spokesman for Nvidia did not immediately return calls.