Chobani Drops OMD as Media Agency, Selects Horizon

Greek Yogurt Maker Also Names Starcom's Danielle Cherry to New Role

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Chobani has named Horizon as its media agency of record, effective immediately, after working with OMD since 2011.

The Greek yogurt maker has also named Danielle Cherry as senior director-media investment and connections planning, a new position at the company.

Horizon will provide strategic planning and investment across all channels for Chobani's full portfolio.

"After a thorough and comprehensive search with many great agencies, we've decided Horizon is the best fit for us. Their creativity and modern thinking fit our approach, momentum and growth goals," Chobani said in a statement.

Chobani had worked with OMD since 2011, including on its latest Olympics campaign, the company's biggest marketing push of the year.

"The Horizon team is honored to work on such an innovative brand; one with like-minded entrepreneurial roots, and a shared appreciation for the importance of fostering an award-winning workplace culture that is focused on nurturing an inventive mindset to ignite new ideas," Horizon said in a statement provided by Chobani.

Ms. Cherry, who was most recently senior VP-human experience strategist at Starcom MediaVest Group, joins Chobani on Aug. 29 and will report to Chief Marketing and Brand Officer Peter McGuinness.

"She'll spearhead new efforts to measure ROI and will help architect media and connections planning, bringing modern, creative ways of connecting and engaging with consumers," a Chobani spokesperson said.

Her appointment to the newly established role comes as Chobani continues to invest more behind its brand. Just a month ago, Chobani said Leland Maschmeyer was joining in the new role of chief creative officer.

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