Chrysler Agency PHD to Cut 30 Staffers

Layoffs Affect About 2.5% of North American Staff

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NEW YORK ( -- Omnicom Group's PHD, the media-buying and -planning agency for Chrysler, will cut 30 staffers this week, according to executives familiar with the matter. The trim represents about 2.5% of PHD Worldwide's North American employees.

"Yes, there have been some adjustments at PHD in line with client needs," an Omnicom spokeswoman confirmed.

Seven people will be laid off in Detroit; and the Atlanta office, which employed 23, will be shuttered. Responsibilities for the Atlanta office will spread among PHD Chicago, PHD Detroit and PHD New York.

Omnicom sibling BBDO, which handles creative for Chrysler, eliminated 145 positions in Detroit in early November.

The beleaguered automaker has been seeking a federal bridge loan to keep it afloat; the company is fast running out of cash. According to an earlier Ad Age report, Omnicom is on the hook for some $80 million from client Chrysler.

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