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CHURCH & DWIGHT AWARD MEDIA ACCOUNT TO UNIVERSAL MCCANN

Buying and Planning Work Valued at $80 Million

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NEW YORK (AdAge.com) -- Church & Dwight, which markets packaged goods ranging from Arm & Hammer to Trojan condoms, has awarded $80 million of its media-buying and -planning business to a Universal McCann spin-off now known as Frontier Communications.
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Agencies Also Vie for Church & Dwight's $60 Million Media Duties

Avoiding conflicts
Frontier, a new unit at Universal McCann, an Interpublic Group of Cos.' media network, is being created to handle new business that would cause conflicts with existing clients. The name is likely to be changed, according to executives familiar with the situation, and the shop's creation is part of Interpublic's reorganization of its media agencies.

On the Church & Dwight business, Universal McCann would face a conflict because of its Johnson & Johnson account.

Agency executive
The new unit will be headed up by Jamie Korsen, chief marketing officer at Interpublic's Avrett Free Ginsberg and once an executive at KSL Media.

Frontier prevailed over WPP Group's Maxus and independent incumbent RJ Palmer for the account.

A Church & Dwight representative declined to comment beyond confirming the business has been awarded to Frontier. A Universal McCann spokeswoman referred calls to the marketer.