Online Exclusive: Account Action

CHURCH & DWIGHT DROPS UNIVERSAL MCCANN SHOP

Abrupt Ad Account Move Follows Departure of Agency Executive Mark Stewart

By Published on .

NEW YORK (AdAge.com) -- Just weeks after awarding an Interpublic Group of Cos. media agency start-up $80 million in media buying and planning business, Church & Dwight has moved the account to WPP Group's Maxus, another finalist in the packaged-goods company's recent review.
Related Story:
CHURCH & DWIGHT AWARD MEDIA ACCOUNT TO UNIVERSAL MCCANN
Buying and Planning Work Valued at $80 Million
KAPLAN THALER WINS TROJAN CONDOM AD ACCOUNT
Agencies Also Vie for Church & Dwight's $60 Million Media Duties

Frontier Communications
The account was shifted out of what is known as Frontier Communications following the announcement that Universal McCann's chief strategy officer, Mark Stewart, is leaving the company. Frontier is a shop spun out of Universal McCann to handle account conflicts.

Mr. Stewart, who is moving to Omnicom Group's OMD as managing director of its eastern region, was the front-person on the account, according to an executive familiar with the situation.

Mr. Stewart and a Church & Dwight representative could not be immediately reached for comment. A Maxus representative referred calls to the marketer.

New name planned
The fate of Frontier, which was expected to be renamed, is unclear since it lost the Church & Dwight business, said a Universal McCann spokeswoman, who added that Interpublic's realigned media organization will likely have a conflict shop.

The spokeswoman said it hadn't been decided whether the agency will seek a replacement for Mr. Stewart.

Most Popular