CINGULAR MOVES HISPANIC ACCOUNT TO DIESTE

Business Was With Vidal Partnership

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NEW YORK (AdAge.com) -- Cingular Wireless moved its Hispanic account without a pitch to Omnicom Group's Dieste, Harmel & Partners, Dallas, from the Vidal Partnership, New York.

Cingular's general market agency,

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BBDO Worldwide, is also part of Omnicom, and Omnicom's OMD will continue to do the media buying.

President Tony Dieste said print and TV ads for Cingular will break in the next month.

Separately, Dieste won the GE corporate account, also handled for the general market by BBDO. The account for GE Financial went to Zubi Advertising, Coral Gables, Fla., an independent agency.

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