Parts Ways With TBWA/Chiat/Day

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NEW YORK A( -- Circuit City is shifting its advertising assignments and pulling some marketing duties in-house. The company has parted ways with Omnicom Group's
TBWA/Chiat/Day, New York, as it shifts from a branding-centric to retail-focused advertising strategy.

True North Communication's FCB Worldwide is expected to pick up some of Circuit City's business, according to Circuit City spokesman Bill Cimino. Mr. Cimino didn't know other details about the assignment shifts.

Media buying handled in-house
Other marketing duties, such as circulars, were handled both in-house and and through other smaller ad agencies. Circuit City's media buying is handled in-house.

For fiscal year 2000, ended Feb. 29, 2000, Circuit City spent $390 million in total advertising expenses, the spokesman said.

Earlier this month, FCBi, Chicago, was in talks with Circuit City about a databast marketing project.

Separately, competitor Best Buy has contacted media shops about handling its network and cable buying assignment. Last year, the company spent $80 on those services, according CMR.

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