Differentiation is harder than ever for agencies. Small firms are cropping up in specialty channels, from mobile to social media and branded entertainment; established agencies are morphing into full-service shops; and mergers and acquisitions are reshaping the industry.
So we present the Ad Age LookBook , a first-of -its-kind tool to help you craft your agency's story and update it anytime. You can take visitors on a virtual tour of your shop, document your history, display your best campaigns and highlight the unique aspects of your agency's culture -- in your own words. And clients or potential talent can contact you directly from your profile.
Rather than house all this information in a database, LookBook is an integrated product that fuses an agency directory into the premium-content sites of Ad Age and Creativity .
Our collection of launch partners speaks volumes about the need that LookBook fills. They include agencyEA' class='directory_entry'>Agency EA, The Brand Union, Cramer-Krasselt, Digitas, Doner, Goodby, Silverstein & Partners, GolinHarris' class='directory_entry' title='Ad Age LookBook '>Golin Harris, Grey Healthcare Group, Hyper Marketing, Integer, Jack Morton, Jackson Marketing Group, JWT, Kaplan Thaler Group, Leo Burnett, Marina Maher Communications, McCann, MEA Digital, Mekanism, Rapp, Recipe Food and Beverage Marketing, Slingshot-LLC' class='directory_entry'>Slingshot, TBWA/Chiat/Day and The Via Agency.
You can be next. To be listed in LookBook , contact AdAgeLookBook@adage.com.