CLIFF FREEMAN AWARDED $50 MILLION MIDAS ACCOUNT

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DETROIT (AdAge.com) -- Midas International Corp., Chicago, awarded its estimated $50 million creative account to Cliff Freeman & Partners, New York, after a three-month review.

Cliff Freeman's first work for Midas will break in the first quarter of 2002.

The agency bested Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston; Square One, Dallas; and Bcom Group's team of Moroch & Associates, Dallas, and Kaplan Thaler Group, New York.

Carat USA continues to plan and buy media. WPP Group's Ogilvy & Mather, Toronto, continues to handle creative and media for Midas in Canada.