CLIFF FREEMAN WINS SPORTS RETAILER'S MEDIA, ADVERTISING

Sports Authority Account Said to Be Worth $80 Million

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NEW YORK (AdAge.com) -- The Sports Authority hired independent Cliff Freeman & Partners to handle its account, the marketer said.

The in-house review included independents

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Account Could Be Worth $80 Million
Ziccardi Partners Frierson Mee, New York; SBC Advertising, Westerville, Ohio; and Heil-Brice Retail Advertising, Newport Beach, Calif., said Terry Malloy, senior vice president of marketing and advertising for Sports Authority.

The Sports Authority's incumbent, WestWayne, Tampa, withdrew from the review in November.

Merger with Gart
The review consolidates the ad accounts of Sports Authority and Gart Sports Co., which merged in August under the Sports Authority name in Gart's home base of Englewood, Colo. The account is estimated at $80 million. Gart's advertising was handled in-house and media buying by independent Kelly, Scott & Madison, Chicago.

Cliff Freeman will handle both creative and media and will create a campaign to introduce the post-merger company, which includes Sports Authority and Gart Sports stores, as well as the Sportmart and Oshman chains.

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