Cohn & Wolfe Co-Founder Norman Wolfe Dies at 87

Founder of Global PR Shop Began Career in Journalism

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Norman Wolfe, co-founder of global communications firm Cohn & Wolfe, died on June 4, the company said. He was 87.

Mr. Wolfe started his career in journalism, rising to the position of executive editor at the Orlando Sentinel before founding C&W with fellow newspaperman Bob Cohn in Atlanta in 1970.

He headed C&W's crisis communications efforts and worked behind the scenes on a number of notable public projects in Atlanta, including the widening of the city's major interstates, the construction of the Georgia 400 state highway and the fourth runway at Hartsfield International Airport in 1984.

During his tenure, C&W produced a wide range of notable work, including a Coca Cola campaign at the 1980 Winter Olympics at Lake Placid.

"Norm was a true visionary," said Cohn & Wolfe CEO Donna Imperato.

In 1984, the co-founders sold C&W to Young & Rubicam but continued to run the agency as an independent network, growing it into one of the largest PR firms in the United States. Eight years later, Mr. Wolfe retired from his position as vice chairman, though he continued to provide counsel to the company. Today, C&W is part of WPP. In 2013, it was named PR Week's PR agency of the year.

Mr. Wolfe is survived by his children and grandchildren. A wake will be held at the Ansley Golf Club on June 11 at 7pm.

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