NEW YORK (AdAge.com) -- Media agencies begin presenting this week for Coca-Cola Co.'s review for its $350 million media buying and planning account.
Interpublic Group of Cos.' Universal McCann,
the incumbent for national media buying, presents today, said executives familiar with the schedule, as does Publicis Groupe's Starcom MediaVest Group. MediaVest currently handles planning for the Coke and Diet Coke brands and the beverage giant's waters, juices and flavors groups; Starcom plans media for Minute Maid.
Aegis Group's Carat and WPP Group's MindShare pitch Oct. 28. A decision is expected this week.