Interpublic Group of Cos.' Universal McCann
"As part of our recent integration of all our businesses, we will be looking to one firm to integrate these functions to do communications planning, media execution and strategic analysis and media tracking for the entire beverage portfolio in the USA," the spokesman said. He added the company hopes to have the entire process finished by the end of October.
Starcom MediaVest Group's Starcom, Chicago, handles planning for Minute Maid juices, while sibling MediaVest, New York, handles all other brand planning. Universal McCann handles buying for all the brands.
David Raines, vice president of integrated communications at Coca-Cola, is running the review.