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Incumbent Starcom Is out; MediaVest, Carat and Univseral McCann Are in

Published on .

NEW YORK (AdAge.com) -- Coca Cola Co., Atlanta, is reviewing agencies for its media planning and buying account in Canada.

The incumbent, Bcom3 Group's Starcom, Toronto, is not participating, according to executives in the review, but Bcom3 sibling MediaVest is pitching, as are Aegis Group's Carat and Interpublic Group of Cos.' Universal McCann. All are Toronto based.

The size of the account was not disclosed.

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