Billings on the account were not disclosed,
Down from four
Four agencies originally took part in the pitch, which began last month -- Starcom, Carat, Interpublic Group of Cos.' Universal McCann and the incumbent, Publicis' Zenith Optimedia.
Coca-Cola's creative business, which is split in China between Interpublic's McCann-Erickson Worldwide (Coke) and WPP Group's Ogilvy & Mather (Sprite and Fanta), is not being reviewed.
Zenith's loss of Coke's media business in China would be the agency's second major blow this fall. Last month, it lost Procter & Gamble Co.'s media negotiation business in China to Starcom, although Zenith continues to handle about 60% of P&G's media planning in China.