Entirely minority owned
The alliance, dubbed Cooperative, the only contender made up of entirely minority-owned agencies, sent Chrysler a fax today saying it is withdrawing from the review.
An executive from one of the Cooperative agencies said, "It wasn't the right fit."
The Cooperative agencies are A Partnership, an Asian-American shop; LaFina Creativa, a new Hispanic-specialist subsidiary of ConceptFarm; and PFI Marketing, an African-American agency.
Still in the review are incumbent GlobalHue, partly owned by Interpublic Group of Cos., and three alliances. The alliances are:
- Array, made up of African-American agency Footsteps, New York, and HispanAmerica, New York, both of which are part-owned by Omnicom Group; and Admerasia, New York, an Asian-American agency aligned with Bcom3 Group's multicultural holding company Pangea last October.
- PASS Urban Powertrain: PASS, an independent partnership between Arnell Group President-CEO Peter Arnell and black recording industry executive Steve Stoute; Asian-owned L3 Advertising, New York; Hispanic specialist Cultura, Dallas; and Osmosis Media Lab, New York, a gay and lesbian agency.
- SIP: Hispanic agency Publicis, Sanchez & Levitan, Miami; Imada Wong Communications Group, Los Angeles, an Asian agency partly owned by Interpublic; and gay specialist Prime Access, New York.
A decision is expected by June 1.