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CORRECTION: AVON AND MODERNISTA

Published on .

A Nov. 8 AdAge.com story incorrectly reported that Avon Products Inc. had awarded its global advertising account to Modernista, Boston.

Modernista was selected to handle print work for the next phase of Avon's "Let's Talk" campaign. The effort is a multimedia effort involving print, broadcast and Internet elements in 27 international markets.

The "Let's Talk" project is part of Avon's global advertising effort, which was developed by the cosmetic giant's in-house advertising department.

Anita Madeira Inc., a New York production house, is a creative resource.

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