COTY NARROWS $10 MILLION REVIEW

Two Chase Creative Account for Stetson Fragrances

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CINCINNATI (AdAge.com) -- Coty has narrowed the list for its $10 million Stetson fragrance creative account from five to two, a spokesman said, though he declined to name the two finalists.

Following presentations over the next

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several weeks, Coty expects to choose an agency by the end of May.

The incumbent agency, Della Femina/Jeary & Partners, New York, was among the original five participants.

Roth Associates, New York, is the consultant handling the search.

The review encompasses Stetson, Stetson Untamed, Lady Stetson, Stetson Sierra and Stetson Country fragrances.

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