Cramer-Krasselt Taps Kevin Flatt as Chicago Exec Creative Director

Hire Boosts Indie Agency's Digital Creative Capabilities

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CHICAGO (AdAge.com) -- Cramer-Krasselt has named Kevin Flatt executive creative director of its flagship Chicago office.

Kevin Flatt
Kevin Flatt
Mr. Flatt, 40, spent the last year as executive creative director at Publicis' Leo Burnett USA and Arc North America, where he led digital efforts for the likes of Allstate, Nintendo and Kellogg's. Prior to that, he was executive creative director at Tribal DDB's once-thriving Chicago office.

Mr. Flatt's appointment fills a post that's been vacant since Dean Hacohen departed the agency last April. "We've been watching Kevin for a long time and feel his unique blend of experience -- including design, advertising, and of course, his huge digital strengths -- is an ideal fit for the agency," said Marshall Ross, exec VP-chief creative officer of Cramer-Krasselt. "We're already a very good digital shop, and we've been steadily adding talent and resources as part of our aspiration to be one of the best."

The move continues a burgeoning trend of general-market advertising agencies putting digital experts at the helm of their creative departments. JWT recently elevated Digital Director David Eastman to the role of North American CEO, and Crispin Porter & Bogusky recently promoted longtime Executive Creative Director-Interactive Jeff Benjamin to executive creative director, in a move agency executives said was meant to signal that interactive was at the core of the agency.

At C-K, Mr. Flatt joins an agency that managed to eke out incremental revenue growth last year thanks to a run of new business that included Crocs, Zicam, Edward Jones and Direct General.

The agency has generally avoided significant account losses, but it parted ways with media chores on two of its most significant creative clients in recent months: Corona marketer Crown Imports and Porsche, which the agency still handles but is currently in review.

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