Cramer-Krasselt is tapping Ken Erke to lead creative at the indie agency's Chicago flagship.
Mr. Erke, who has been VP-exec creative director at Interpublic Group of Cos.' R/GA, will report to Marshall Ross, vice chairman and chief creative officer, who oversees all creative for Cramer-Krasselt's four locations. Accounts run out of the Chicago office include Corona.
For Mr. Erke, it's a return to Cramer-Krasselt. He was a group creative director at the shop in 2006 before heading to Y&R as exec creative director and later becoming chief creative officer. While at Y&R, he worked on accounts including Sears, MillerCoors, Kenmore, Craftsman, Hilton Hotels, and Hotels.com. Clients Mr. Erke worked on at R/GA, which he joined in 2010, include Grey Goose, the Beef Checkoff program, Capital One and Abercrombie & Fitch.
Mr. Erke succeeds Derek Green, who left the agency in December; Mr. Green was named the top creative at Cramer-Krasselt Chicago in 2012.
"We are excited to welcome Ken back to C-K," said Mr. Ross. "It's the return of someone we always valued for his leadership and effectiveness. C-K's clients can look forward to his creative storytelling abilities and even more innovation and engagement for their integrated campaigns."
"I have tremendous respect for the leadership at C-K and their focus on integration and creativity combined with delivering results. I'm excited to join such a smart, talented team," said Mr. Erke.
Last summer, Cramer-Krasselt saw the departure of Bissell Vacuums, Panera and Patron tequila. The shop has worked to replace thoses businesses, picking up accounts like Bic men's razors and creative, media and PR for Famous Dave's, a fast-food chain with roughly $500 million in 2013 sales.