CRAMER-KRASSELT WINS POPEYES $20 MILLION ACCOUNT

New Campaign Slated to Break Early Next Year

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CHICAGO (AdAge.com) -- Popeyes Chicken & Biscuits awarded creative duties on its $20 million account to Cramer-Krasselt, an independent ad agency in Chicago.

The agency won the account following a review against two Interpublic Group of Cos. agencies, Avrett, Free & Ginsberg, New York, and Austin Kelley, Atlanta.

To begin work immediately
Cramer-Krasselt begins work immediately

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for the embattled AFC Enterprises chain. TV and radio product spots will break in the first quarter of 2004, and a new campaign is slated to break after that.

In a statement Tom Whitley, chief marketing officer for Popeyes, said, "Cramer-Krasselt demonstrated very forward-thinking strategies and real cutting-edge creative."

Agency I.D., Atlanta, handled the review, which was called in June after the chain parted ways with Interpublic's Hill, Holliday, Connors, Cosmopulos, New York.

Declining sales
Popeyes reported same-store sales fell 1.9% and 0.9% for fiscal periods ended Aug. 10 and Sept. 7, respectively, partly on losses from the recent blackout in the Northeast and Midwest.

AFC is halfway through a 100-day plan to improve sales and address company performance. The parent of Popeyes, Church's Chicken and Cinnabon has yet to file its restatements and financial statement audits for 2000 through 2002 and for the first two quarters of 2003. Last month, the company was delisted from the Nasdaq National Market for failing to file those statements. AFC also forecasted full-year 2003 domestic comparable store sales to be down 1.5% to 2.5% for Popeyes.

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