The agency won the account following a review against two Interpublic Group of Cos. agencies, Avrett, Free & Ginsberg, New York, and Austin Kelley, Atlanta.
To begin work immediately
Cramer-Krasselt begins work immediately
In a statement Tom Whitley, chief marketing officer for Popeyes, said, "Cramer-Krasselt demonstrated very forward-thinking strategies and real cutting-edge creative."
Agency I.D., Atlanta, handled the review, which was called in June after the chain parted ways with Interpublic's Hill, Holliday, Connors, Cosmopulos, New York.
Popeyes reported same-store sales fell 1.9% and 0.9% for fiscal periods ended Aug. 10 and Sept. 7, respectively, partly on losses from the recent blackout in the Northeast and Midwest.
AFC is halfway through a 100-day plan to improve sales and address company performance. The parent of Popeyes, Church's Chicken and Cinnabon has yet to file its restatements and financial statement audits for 2000 through 2002 and for the first two quarters of 2003. Last month, the company was delisted from the Nasdaq National Market for failing to file those statements. AFC also forecasted full-year 2003 domestic comparable store sales to be down 1.5% to 2.5% for Popeyes.