Creata, a unit of the Australian agency that has long handled its Happy Meal programs overseas, is run by Sandy Silver, who joined as
Separately, McDonald's filed a lawsuit in U.S. District Court in Chicago against Simon, which was dismissed by the fast-feeder after charges that the agency's former director of security led a crime ring that bilked consumers out of McDonald's prize money.
McDonald's is asking for damages above the $20 million purportedly stolen and the $15 million it spent running a post-scandal cash giveaway. Last month, Simon cut 94 employees, or 40% of its remaining headcount.
The fast-feeder, meanwhile, is said to be in talks with roster agencies to broker Simon assets. Neither McDonald's nor its agencies would comment.