Jerome "Jerry" Greenberg, a 35-year veteran of the advertising industry, died March 2 at age 78.
Mr. Greenberg worked for Rumrill-Hoyt, Ted Bates and Grey Advertising and won three CLIO awards for his work as creative director, according to his son Matthew Greenberg. Mr. Greenberg also worked on campaigns for Panasonic, Aquafresh, Dynamints, Irish Airlines, Motts and General Foods with well-known advertising industry execs, including Al Ries at Ries Cappiello Colwell and Ed Meyer at Grey Advertising.
Though he was a creative director for years, Mr. Greenberg's true passion was working with words. If an actor departed from the script or proposed an alternate phrasing during a shoot, he would ask, "Why don't we try it the way it's written?" his son Eric Dodson Greenberg said, adding that his father mentored young and up-and-coming copywriters and art directors throughout his career, many of whom asked for career and work-life balance advice.
From childhood, Mr. Greenberg was passionate about photography, and he enjoyed the access he was given to agency photography departments.
A voracious reader, Mr. Greenberg especially loved mysteries and relished the opportunity to read during his hour-long commute from Manhattan to Peekskill, New York. His sons Eric and Matthew said Mr. Greenberg was happiest in his role as a grandfather when he could channel the creativity he used in advertising to make up games for his grandchildren.
Mr. Greenberg is survived by his wife, Rona Greenberg; his sons Eric Dodson Greenberg (Kathleen) and Matthew Greenberg (Maura McCarthy); his sister Roslyn Meiri; and three grandchildren.