Crispin Snags Suzanne Powers From TBWA

Ad Vet Will Help Lead Global Expansion

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NEW YORK ( -- As part of its plan to ramp up its global presence, Crispin Porter & Bogusky has recruited 10-year TBWA/Chiat/Day veteran Suzanne Powers to serve as its new global strategy officer.

Suzanne Powers
Suzanne Powers
Ms. Powers will join Crispin on Dec. 1, and will be based out of New York. Crispin does not have an office there currently, though the agency's parent, Toronto-based MDC Partners, has a location.

In her previous post as global strategy director at TBWA, Ms. Powers was directly tied to brands such as Mars and Nivea, and also oversaw strategic planning across the Omnicom Group agency's 250-plus offices worldwide. In the decade she spent there, she also worked in senior new-business and account positions. TBWA representatives did not respond to a request for comment about her departure.

"In this role, I'm lucky enough to get to work with an extremely talented group of people to take one of the most iconic agency brands and help that brand travel in a way that will unleash creativity and ideas across borders," Ms. Powers said in a statement.

Hers marks the first global hire under new Crispin CEO Andrew Keller, who said in a statement that Ms. Powers has "unmatched talent and experience in global planning and activation," adding that "It's time to change the current global agency model."

That model is one Crispin is still trying to figure out as it goes from being a domestic agency to a global one. But it could entail leading MDC Partners' global expansion with a sprinkling of hubs in global markets. The next areas of growth are likely South America and Asia, but it's possible Crispin will set up shop in locations not traditionally considered ad hubs, as it has in Boulder, Colo., and in Gothenberg, Sweden, where Crispin Europe is based.

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