CTIA NARROWS $100 MILLION AD REVIEW TO FOUR

Group Is Lobbying Voice of the Wireless Business

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SAN FRANCISCO (AdAge.com) -- The Cellular and Telecommunications & Internet Association has narrowed its $100 million review for an advertising agency to
four candidates, according to the organization.

Lobbying voice
The Washington-based CTIA is a trade group representing more than 300 companies involved in all aspects of the wireless communications business. Its members include corporations such as Microsoft, Sprint PCS, OnStar, Texas Instruments and Sun Microsystems. It promotes itself widely as the voice of the wireless industry.

Founded in 1984 and headed by former U.S.

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Congressman Steve Largent, the organization lobbies for the wireless industry's interests throughout the various federal and state agencies and offices involved in communications regulatory matters.

Four finalists
The four finalists in the CTIA review are WPP Group's J. Walter Thompson Technology, Atlanta; MDC Partners' Kirshenbaum & Bond Partners, San Francisco, and the independents Richards Group of Dallas, and Alfano Leonardo Communications, a Washington-based political marketing firm whose clients include major Republican candidates.

A CTIA committee will meet in late May to consider the next steps in the process, said Kimberly Kuo, vice president of communications.

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