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D'ARCY DROPS OUT OF MOLSON USA REVIEW

By Published on .

BOSTON (AdAge.com) -- Bcom3 Group's D'Arcy Masius Benton & Bowles has pulled out of the $8 million Molson USA review, according to the Canadian brewer.

Now pitching are Miami's Crispin Porter Bogusky, of which MDC Communications Corp. owns a minority stake, as well as Interpublic Group of Cos.' Carmichael Lynch, Minneapolis.

Molson is also considering other agencies for the business. A decision is expected by the end of the year.

D'Arcy, St. Louis and Toronto, was the incumbent.

Separately, the brewer said D'Arcy's Toronto shop will continue to handle its Molson Canadian brand, quashing rumors that it would be searching for an agency to handle the brew north of the border.

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