DAILEY ADDED TO DENNY'S REVIEW

Agency Has Ties to Chain's New Marketing Chief

By Published on .

CHICAGO (AdAge.com) -- Denny's has added a late addition to its list of finalists for its 50 million to $60 million advertising review, according to an executive with knowledge of the meeting.

The Spartanburg, S.C.-based chain is meeting today with Dailey & Associates, West Hollywood, Calif.

Denny's is part of the

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Advantica Restaurant Group, which also is parent of El Pollo Loco. Dailey & Associates, owned by Interpublic Group of Cos., had worked with El Pollo Loco when Margaret Jenkins was vice president of marketing for the midscale family dining chain.

Joined in midst of review
In May, Ms. Jenkins joined Denny's as senior vice president and chief marketing officer while the family dining chain was in the midst of its review.

Because of its prior ties to Ms. Jenkins, Dailey & Associates is expected to have an edge over the other finalists: Interpublic's Mullen, Winston-Salem, N.C.; Publicis Groupe's Publicis in Mid America, Dallas; and independent Doner, Southfield, Mich.

Denny's representatives declined to comment.

Rojek Cutcher Group, Cleveland, is handling the pitch.

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