David Freeman, '100 Things' Co-Author, Dies at 47

TBWA Exec Was a 'True Individual'

By Published on .

NEW YORK (AdAge.com) -- David Freeman, an ad executive with Grey, Kirshenbaum & Bond and TBWA/Chiat/Day who co-authored "100 Things to Do Before You Die," passed away Sunday, Aug. 17, after falling and hitting his head in his home in Venice, Calif. He was 47 years old.
David Freeman
David Freeman

Mr. Freeman began his career with Cochrane Chase Livingston in Orange County. He moved to New York in 1986 to work with Grey Advertising and later became a part of an award-winning team at K&B.

In 2002, Mr. Freeman moved back to Los Angeles where he joined TBWA/Chiat/Day as the founder and director of The Disruption Consultancy, which represents over two dozen brand names, including Visa, Adidas and Sony PlayStation. He was known for his imaginative approach to business, identifiable in his agency's creed of "disruption" as positive growth.

Outside of the ad realm, Mr. Freeman was an avid traveler, a passion he extended to his co-authorship of the book.

An invaluable outlook
Carisa Bianchi, president of TBWA's Los Angeles office, characterized Mr. Freeman as a "true individual," and someone whose outlook was invaluable, not only to the agency but the industry on the whole. "Dave represented everything we valued about disruption and creative thinking," she said. "He brought a sensibility to the business that got people to look at the world a little differently."

Ms. Bianchi said that plans for an annual in-office memorial are currently under way, and will revolve around Mr. Freeman's book -- a competition of sorts to see which employee can check the most off his list each year.

Mr. Freeman is survived by his father Roy Freeman and his wife Barbara Carr Freeman, his sister Virginia Freeman Robb and her husband, Don, and their son, Owen Clay.

Memorial donations may be made to Mr. Freeman's favorite charity, Room 13 International, a children's art collective, at TBWAChiatDay-Dave Freeman Memorial Fund, Attn: Barbara Overlie, 5353 Grosvenor Blvd., Los Angeles, Calif., 90066.
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