DDB GETS $25 MILLION LIPTON ACCOUNT

Bartle Bogle Previously Handled Work

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NEW YORK (AdAge.com) -- Unilever Bestfoods has awarded its roughly $25 million Lipton side dishes and soups business to Omnicom Group's DDB Worldwide, New York, according to the agency.

The account, formerly with Bcom3 Group-backed Bartle Bogle Hegarty, New York, was shifted as a result of the Unilever food division's decision to align its savory business with DDB, which already handles the Knorr brand, among others.

Campaign pulled
Unilever put $17 million behind a much-praised celebrity-filled campaign for Lipton Sizzle & Stir Meal Kits last year, but the campaign was pulled in favor of a different push for the bigger Lipton side-dish business.

The company in May launched a quirky $15 million effort from Bartle Bogle for its new Asian Side Dishes. Bartle Bogle also handled a $6 million campaign for Recipe Secrets Soup Mix last year.

In a statement, DDB said it expects to break new creative in the fall.

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