The account, formerly with Bcom3 Group-backed Bartle Bogle Hegarty, New York, was shifted as a result of the Unilever food division's decision to align its savory business with DDB, which already handles the Knorr brand, among others.
Unilever put $17 million behind a much-praised celebrity-filled campaign for Lipton Sizzle & Stir Meal Kits last year, but the campaign was pulled in favor of a different push for the bigger Lipton side-dish business.
The company in May launched a quirky $15 million effort from Bartle Bogle for its new Asian Side Dishes. Bartle Bogle also handled a $6 million campaign for Recipe Secrets Soup Mix last year.
In a statement, DDB said it expects to break new creative in the fall.