DDB No Longer AOR for Fiat Chrysler's Alfa Romeo

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Alfa Romeo Giulia.
Alfa Romeo Giulia. Credit: Fiat Chrysler Automobiles

DDB Chicago's ride with Alfa Romeo was a quick one. The agency -- which won the Fiat Chrysler brand earlier this year -- is off the account.

"DDB is no longer the AOR for the Alfa Romeo brand in North America," a Fiat Chrysler Automobiles spokeswoman confirmed in an email. "The agency continues as lead AOR for the Jeep brand. At this time, the Alfa Romeo brand is working with FCA's roster of agencies."

DDB won both brands this year. Jeep is the much bigger prize: FCA spent $280.6 million in measured media on Jeep in 2015 and just $5.3 million on Alfa Romeo, according to Kantar Media. DDB handled one of two Jeep Super Bowl ads earlier this year.

A DDB spokeswoman did not immediately respond to a request for comment.

FCA's roster agencies include FCB, Chicago; GSD&M; Richards Group; Doner; and Iris Worldwide. The automaker is currently reviewing agencies for its Chrysler brand, which had been with Wieden & Kennedy.

FCA sold a mere 375 Alfa Romeos in the U.S. in the first eight months of the year, down from 451 in the same period last year, according to data compiled by Automotive News. Product expansion plans include putting the new Giulia midsize luxury sport sedan into U.S. showrooms later this year. Automotive News has more on other Alfa's other product plans here.

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