DDB WINS $40 MILLION OFFICE MAX REVIEW

Account Was With J. Walter Thompson

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CHICAGO (AdAge.com) -- Boise Cascade Corp. has awarded advertising duties for its newly acquired OfficeMax chain to DDB Worldwide, Chicago, executives close to the situation said.

The Omnicom Group agency will pick up the estimated $40 million account from WPP Group's J. Walter Thompson, Chicago, following a review conducted by the marketing management of Boise Cascade's distribution unit, Boise Office Solutions. OfficeMax co-founder and CEO Michael Feuer wasn't involved in the review, the executives said.

Executives at Boise Cascade, DDB and JWT were not immediately available for comment.

Other contenders
Other contenders for the account were Interpublic Group of Cos.' McCann-Erickson Worldwide, New York, and WPP Group's Y&R Advertising, Chicago, according to executives close to the situation. Neither agency would comment.

In July, the Boise, Idaho-based office supply company agreed to acquire OfficeMax, the No. 3 office supply retailer in the U.S., for $1.2 billion in stock and cash.

In May, OfficeMax unceremoniously shifted its $40 million account from Publicis Groupe's Publicis Worldwide, New York, to JWT in order to follow Barry Krause, who moved in February to JWT as president. Mr. Krause originally won the account in March 2000 when he was chairman-CEO of Publicis in Mid America, Chicago.