×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DDB WINS ILLINOIS LOTTERY

$18 Million Account to Develop Integrated Marketing Campaign

By Published on .

CHICAGO (AdAge.com) -- DDB worldwide, Chicago, today won the $18 million Illinois Lottery advertising prize, the state agency said.

The Omnicom Group

Related Stories:
ILLINOIS LOTTERY NARROWS REVIEW
Four Shops to Take a Chance With Two-Phased Assignment
agency beat Bcom3 Group's Leo Burnett USA, Havas' Euro RSCG Tatham Partners and WPP Group's J. Walter Thompson, all Chicago.

DDB will develop an integrated marketing plan to extend the "Players Have More Fun" branding.

The contract is expected to be a two-year term with two one-year renewal options with a total budget of $18 million per year.

Most Popular