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$18 Million Account to Develop Integrated Marketing Campaign

By Published on .

CHICAGO (AdAge.com) -- DDB worldwide, Chicago, today won the $18 million Illinois Lottery advertising prize, the state agency said.

The Omnicom Group

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agency beat Bcom3 Group's Leo Burnett USA, Havas' Euro RSCG Tatham Partners and WPP Group's J. Walter Thompson, all Chicago.

DDB will develop an integrated marketing plan to extend the "Players Have More Fun" branding.

The contract is expected to be a two-year term with two one-year renewal options with a total budget of $18 million per year.

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