Mr. Simm took on the role of OMD Worldwide CEO when Joe Uva left to become CEO of Univision Communications a year and a half ago. Mr. Simm told Ad Age he chose Mr. de Nardis based on his global experience.
"We have had an excellent year with global business with Visa, Intel and Renault/Nissan [wins]," he said. "The business is clearly going in the direction of global client consolidation with more sophisticated needs, and we looked at him in terms of his profile and with his international experience as CEO of Mediaedge:cia before becoming CEO of Aegis Media, and his profile and experience with international business and clients is really a great fit in the context those global client needs."
In an internal memo sent to OMD employees Mr. Simm said: "As a team, we have firmly established OMD's position as the leading global media network. In the process, we have also confirmed that the trend towards global client relationships is accelerating. Mainardo's deep experience and global perspective provides the leadership that OMD needs to continue to stay in front of this trend and to provide our clients with the very best in global service."