Joining incumbent T3, Austin, Texas, on direct marketing and catalog work for Dell's small- and mid-sized business customers is Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston. Haggin Marketing, Sausalito, Calif., was assigned Dell's consumer catalog and its associated direct-mail work, which was previously at Omnicom Group's Rapp Collins Worldwide, Dallas.
Spending was not disclosed. Dell and Mitchell & McCue Dallas, handled the review.
The business portion of Dell's catalog work is believed to be worth about $12 million, with the consumer element slightly larger.
Dell's headquarters is in Round Rock, Texas.