Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Hill Holliday Gets Direct Marketing; Haggin Wins Catalogs

Published on .

NEW YORK (AdAge.com) -- Dell Computer Corp. added two shops to its roster for catalog and direct-marketing work, after a review.

Joining incumbent T3, Austin, Texas, on direct marketing and catalog work for Dell's small- and mid-sized business customers is Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston. Haggin Marketing, Sausalito, Calif., was assigned Dell's consumer catalog and its associated direct-mail work, which was previously at Omnicom Group's Rapp Collins Worldwide, Dallas.

Spending was not disclosed. Dell and Mitchell & McCue Dallas, handled the review.

The business portion of Dell's catalog work is believed to be worth about $12 million, with the consumer element slightly larger.

Dell's headquarters is in Round Rock, Texas.

Most Popular