Dell Agency 'Up and Running,' Still Without a CEO

Ambitious DaVinci Project Has Most of Leadership Team in Place, Including New CFO Scangamor

By Published on .

NEW YORK ( -- Another hire has been made in the C-suite at the WPP Group agency being built to service Dell, but a month past its March 1 deadline, the top seat at DaVinci is filled by a big question mark.

Joe Scangamor, previously chief financial officer for the Americas region at WPP's Group M, has been tapped to serve in a dual role as global chief financial officer and chief operating officer for the new agency, according to executives familiar with the matter.

Other senior hires in recent weeks include: Ken Segall, executive creative director, who earlier spent time at Omnicom Group's TBWA/Chiat/Day and Havas' Euro RSCG, working on Apple and Intel, respectively; Valerie Hausladen, founder of marketing consultancy Edge Communication Group, who will serve as the new general manager of DaVinci's Austin, Texas, office; and Kelly McGinnis, a former partner at Fleishman-Hillard, who will head public relations.

The agency may still be without a permanent name and CEO, but client and agency representatives nonetheless insist things are moving along on target. "It's up and running," an agency spokesman said. "It does have 90% of its leadership team in place."

The global agency will be headquartered in New York, the spokesman said. Other locations domestically include a large Austin office, a San Francisco office and a Miami office -- focusing primarily on marketing Dell in Latin America.

The ambitious creation of DaVinci is the PC maker's solution for a bloated roster of some 800 different marketing agencies, which will now be trimmed down to a single, dedicated marketing services entity housed at WPP. The holding company won a three-year, $4.5 billion contract with Dell following a lengthy holding company battle for the business.
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