DELOITTE CONSULTING HIRES DDB

$50 Million Account Involves 10 Offices

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NEW YORK (AdAge.com) -- Deloitte Consulting said it hired Omnicom Group's DDB Worldwide, San Francisco, to handle an
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assignment that will include a new branding campaign.

DDB and independent Wieden & Kennedy, Portland, Ore., pitched for the account, estimated at $50 million. The review was handled in-house.

The global assignment, which will involve 10 DDB offices worldwide, includes a brand campaign to promote Deloitte's new identity after the management consulting firm separates from Deloitte Touche Tohmatsu later this year.

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