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Opens Review of $12 Million Account

By Published on .

NEW YORK (AdAge.com) -- Delta Faucet Co. is breaking with its advertising agency of 14 years and launching a review for its Delta brand.

The Indianapolis-based company had been with Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich.

"After much consideration, we have decided that it's in the best interest of our brand to seek different agency representation, with a fresh perspective on our business," said Ray Kennedy, senior vice president of sales and marketing at Delta.

Delta, a division of Masco Corp., received $11.5 million in measured media last year and $10.3 million in 2002, according to TNS' Media Intelligence/CMR.

Boston consultancy Pile & Co. is assisting in the review, which should be wrapped up by the beginning of August.

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