DELTA NARROWS $25 MILLION AD REVIEW TO SIX AGENCIES

Incumbent BrightHouse Will Compete for Account

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DETROIT -- Delta Air Lines, Atlanta, has begun the elimination process in the review for its $25 million creative account, paring the list of agencies that will present
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ideas to six, executives close to the review said.

No comment
Representatives for Delta and its consultant, Rojek Consulting Group, could not be reached for comment.

Executives said the account's incumbent agency, independent BrightHouse, the Atlanta-based boutique shop that was handed creative duties last year, is still participating in the review and will go up against Interpublic Group of Cos.' Lowe; WPP Group's Ogilvy & Mather and J. Walter Thompson; and Omnicom Group's TBWA/Chiat/Day and BBDO Worldwide. All those contenders are based in New York.

BBDO had the Delta Air Lines account for 40 years, until 1997.

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