The independent shop will handle all TV, radio and print creative and media planning and buying effective Sept. 1. Its first campaign will break early in 2003.
Denny's selected Cruz/Kravetz over Interpublic Group of Cos.' GlobalHue, San Antonio, and Lopez Negrete Communications, Houston. Publicis Groupe's Publicis Sanchez Levitan, Miami, which launched Denny's first Hispanic effort in 1996, did not defend the account.
The Spartanburg, S.C.-based
Earlier reports unfounded
She was quick to note that early reports over the national general market agency choice were rendered false when Publicis' Publicis in New York, bested late entry Interpublic's Dailey & Associates, Los Angeles.
Margaret Jenkins, Denny's senior vice president and chief marketing officer, has ties with the agency. Cruz/Kravetz handled the account for the Advantica Restaurant Group sibling El Pollo Loco, where Ms. Jenkins was vice president of marketing.