DENNY'S NAMES FINALISTS FOR $50 MILLION REVIEW

Shops Vie for General Market, Hispanic and African-American Accounts

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CHICAGO (AdAge.com) -- Advantica Restaurant Group's Denny's has advanced several agencies vying for portions of its $50 million advertising account, the consultant handling the review said.

Four finalists were named for the general market portion of the account. They are Bernstein-Rein, Kansas City; Doner, Southfield, Mich.; Interpublic Group of Cos.' Mullen, Winston-Salem, N.C.; and Publicis Groupe's Publicis Mid-America, Dallas.

Competing for the

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African-American market duties are Interpublic's Global Hue, Southfield, Mich., and E. Morris Communications, Chicago.

The trio of Hispanic market agency finalists are Interpublic's Global Hue, San Antonio; Cruz/Kravetz: Ideas, Los Angeles; and Lopez Negrete Communications, Houston.

The family dining chain, based in Spartanburg, S.C., called the review in March to consolidate its agencies. Incumbents WestWayne, Tampa, Fla.; Chisholm-Mingo Group, New York, and Publicis' Publicis Sanchez Levitan, Miami, did not continue in the pitch.

Winners will be named in July. Rojek Cutcher Group, Cleveland, is conducting the review.

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