DENNY'S TOP MARKETING OFFICER LEAVES

Replacement to Be Announced Tomorrow

By Published on .

CHICAGO (AdAge.com) -- Roy Getz, senior vice president of marketing of Denny's Restaurants, has left the Spartanburg, S.C., company to "pursue other opportunities," a spokeswoman confirmed.

The Advantica Restaurant Group unit tomorrow will announce that Margaret Jenkins, currently vice president of marketing for El Pollo Loco, will join Denny's in June as senior vice president and chief marketing officer.

For Ms. Jenkins, 50, the move will mark her second tour of duty with Denny's after having twice worked for El Pollo Loco.

From 1979 to 1984,

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Ms. Jenkins held several marketing positions with the midscale family dining chain, including director of international marketing. Denny's in 1984 purchased El Pollo Loco, and Ms. Jenkins joined the chain as vice president of marketing. Ms. Jenkins spent five years with Taco Bell in the mid-'90s before rejoining El Pollo Loco in her current position after serving as a consultant to the chain. Advantica sold El Pollo Loco to New York-based private equity firm American Securities Capital Partners a year later.

In March, Denny's put its $60 million advertising, media and promotions account in review, which is still in the request for proposals stage, a Denny's spokeswoman said.

Incumbent WestWayne, Tampa, Fla., is defending the account, which expected to be awarded in July. Rojek Cutcher Group, Cleveland, is the review consultant.

El Pollo Loco is conducting a search for a replacement for Ms. Jenkins, a spokeswoman for the chain said.

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