$137.8B U.S. ad spend for top 200 advertisers
The move primarily renames Age Isobar as McGarryBowen Sao Paulo, adding it to a list of existing McGarryBowen offices in New York, Chicago, London, Düsseldorf, and Shanghai.
But McGarryBowen Sao Paulo will look familiar to anyone who knew Age. The rechristened shop will be headed by Age Isobar founder, president, and chief creative officer Carlos Domingos. McGarryBowen said that no layoffs will take place in light of the news.
"Brazil is a high priority market for us, driven by exceptional talent," said Nigel Morris, CEO of Dentsu Aegis Network Americas and EMEA, in a statement. "With our continuing growth, the coming together with Dentsu and recent acquisitions we have the opportunity to realign our agencies so we continue to deliver the best solutions for our clients."
Isobar has multiple agencies in Brazil alone. Age, which Mr. Domingos opened in 1999 along with two other executives, was acquired by Isobar parent Aegis Group in 2008 and renamed Age Isobar. Clients over the years have included Adidas, British Airways, TNT, PricewaterhouseCoopers and local brands such as Bradesco, a large Brazilian bank.
"Opening in São Paulo is a critical and terrific next chapter for us" said Gordon Bowen, founder, chairman and chief creative officer of McGarryBowen, in the statement. "Brazil is an incredible market -- it's a worldwide hotspot for creativity, talent, and innovation, and I'm thrilled to welcome this talented offering to our family and extend new reach to our clients around the world."
Tokyo-based Dentsu bought Aegis in March 2013, creating the London-based Dentsu Aegis Network to manage the holding company's non-Japan operations. Those include New York-based Dentsu Network and of London-based Aegis Media.