McCann Erickson has hired longtime Denuo leader Tim Harris to serve as its exec VP-global innovation.
In the newly created role, he'll report to Matt Freeman, global chief innovation officer at the Interpublic Group of Cos.-owned network. The move marks a big change for Mr. Harris, who spent more than a decade at Publicis Groupe . His main focus going forward will be incubating new products and services for McCann's clients in an attempt to pry open new revenue streams for those brands. He will also be responsible for identifying acquisitions.
This is just the latest in a string of high-profile exec hires and cherry-picking in the hopes of righting the global agency network that 's foundered in recent years. McCann hired Mother 's Linus Karlsson to lead creative in the U.S. and in London, and more recently, former MRM CEO Marc Lansberg was moved over to Worldgroup to become president of corporate business development, after less than a year atop its sibling digital agency. That's after McCann Worldgroup CEO Nick Brien brought Mr. Freeman to McCann from his post as CEO of Mediabrands Ventures.
Mr. Harris has spent the vast majority of his 14 years in advertising at Publicis Groupe and Starcom Mediavest Group, most recently as senior VP-managing director of innovations unit Denuo. Mr. Harris early founded SMG Play, an agency dedicated to gaming opportunities for marketers. That unit was ultimately rolled up into Denuo.